Department of Culture and Tourism Abu Dhabi: Find Your Pace

9.0

Media Type:

Film Film

Brand

brand

Agency

agency
The Department of Culture and Tourism – Abu Dhabi proudly announces the launch of its first global brand ambassador campaign, starring Hollywood icon Chris Hemsworth and his wife, actress Elsa Pataky. This landmark campaign highlights Abu Dhabi as the ultimate family escape, inviting travelers worldwide to discover a destination where warmth, culture, and adventure converge to provide the perfect antidote to the fast pace of modern life.

Credits

Advertising Agency:

Serviceplan Middle East

Strategic Marketing:

H.E. Nouf Mohamed Al-Bushlaibi

Communication Sector Executive Director:

H.E. Nouf Mohamed Al-Bushlaibi

Sector Marketing Department Director:

Emma Campbell

Planning:

George Kalliamvakos

Strategy:

George Kalliamvakos

Operations Department Director:

George Kalliamvakos

Creative:

Ghadeer Khub

Production Department Director:

Ghadeer Khub

Special Projects Lead:

Imane Zebrini

Campaign Section Head:

Nada Assaf

Celebrities:

Grainne Murphy

VIPs Management Unit Head:

Grainne Murphy

Media Planning Lead:

Zain Variawa

Campaigns unit Head:

Mohamed Al Shorafa

Public Relations:

Nishita Virkar

External Affairs Section Head:

Nishita Virkar

Digital Content Section Head:

Jonathan Muller

International Marketing Lead:

Bhumi Doshi

International Destination Marketing Unit Head :

Edoardo Albani

Digital Design Unit Head:

Ahmed Regaie

Digital Marketing Lead:

Ismail Ben Jelloun Touimi

Social Media Senior Specialist:

Kseniya Mahileuskaya

Managing Partner:

Natalie Shardan

Chief Creative Officer:

Akhilesh Bagri

Executive Creative Director:

Nishant Shah

Creative Director:

Andre Couto

Global ECD:

Myles Lord

Client Servicing Director:

Rawida Saade

Account Director:

Iuliia Borisova

Account Manager:

Mohamad El Saboury

Account Executive:

Sherif Aref

Associate Creative Director:

Daniel Zacatenco, Kunal Gagwani

Sr. Copywriter:

Zein Sadedin

Copywriter:

Nehal Salah, Mariam Maroof

Senior Producer:

Geetika Sood

Production Manager:

Saquib Wakankar

Studio Finaliser:

Noushad Palepadiyan

Production House:

Dejavu

Executive Producer:

Manasvi Gosalia

Head of Production:

Kavya Iyer

Sr. Producer:

Maarouf Bekdash

Director:

Justin McMillan

DOP:

Matthew Toll

Music:

Mango Jam

Head of Post Production:

Rafic Sawaya

Post Production Producer:

Nadime El Khoury

Date:

November, 2024

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