VIA Rail: New Trains, New Era

10.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

Canada

Industry:

Transport, Tourism

Since 2023, VIA Rail Canada has been gradually introducing its new trains into service along the Quebec-Windsor Corridor. With 75% of them now in operation, VIA Rail and Cossette are celebrating this landmark moment by launching "Train Story," a creative and touching campaign inspired by the Pixar animation studio’s universe. This initiative aims to strengthen the emotional connection to the brand, especially during the holiday season, and marks VIA Rail’s return to television after several years of focusing on digital campaigns.

Credits

Advertising Agency:

Cossette

Producer:

Julie Beaudoin

DOP:

Rob (DAVAI)

Production Coordinator:

Perrine Pelini

Set Design:

Sylvain Lemaître

Styling:

Charlie Beaudoin

Postproduction:

Maureen Desjardins

Offline Editing:

Jeremie Fournier, Septieme

Online Editing:

Jean-Marc Laurin

Colorization:

Simon Boissonneaux, Arketype

Music Composition:

Supersavant

Audio Mixing:

Supersavant

Media Agency:

Touche!

Date:

November, 2024

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