Dermablend: Mythligo, 1

9.5

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Puerto Rico

Industry:

Health, Beauty

Vitiligo is a chronic skin disease that affects almost 2% of the world´s population. There are a lot of myths related to this condition, which attempt directly against people self-esteem. Dermablend came up with a new disease to take over and own of these myths: Mythíligo. #BreakTheMyth

Credits

Advertising Agency:

WILD FI Puerto Rico

Managing Director:

Rossy Maneses

Chief Operation Manager:

Valentina Negreira

Creative Director:

Peca Mansilla

Creative Copywriters:

Ma. Eugenia Ramón, Martina González Calderón

Art Directors:

Renzo Saxlund, Braian González, Roberto Alfaro, Germán Cardozo

Client Partners:

Nissybeth Fernández, Josefina Ottieri, Agustina Rañales

Media Director:

Josefina Calacha

Media Planner:

Ma. Inés Montans

Business Intelligence Director:

Lil Larroque

Data Analyst:

Juan Altesor

Date:

March, 2021