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Destination BC: The Nature Rating
Media Type:
Online
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As part of its new global brand launch, Super, Natural British Columbia® has created The Nature Rating — a first-of-its-kind digital tool that analyzes the media you consume (or are considering) to help you consciously bring more nature into your daily life. Developed in collaboration with creative agency Zulu Alpha Kilo, the tool aims to deepen our connection to the outdoors—starting with our screens.
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Zulu Alpha Kilo, CanadaDate:
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