Petits Filous: Mugshots

0.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Food

Yoplait has teamed up with isobel, to launch a fun new campaign to promote its Petits Filous yoghurts. "Mugshots" uses a playful take on a "Usual Suspects" style police lineup room and features lovable ‘little rascals’ who’ve been caught getting up to all sorts of mischief. The campaign uses the end line ‘Mischief Makes Us’ and aims to encourage kids to be kids – supported by the goodness of Petits Filous which is fortified with Calcium and Vitamin D to help support healthy bones.

Credits

Advertising Agency:

Isobel, London, UK

Executive Creative Directors:

Ben Stump, Simon Findlater

Senior Account Director:

Emily Powers

Account Executive:

Megan Leask

Head of Onscreen Production:

Amy Hansen

Production Company:

Missing Link Films

Director:

Florence Noble

Producer:

Ben Link

Production Manager:

Sorcha O’Sullivan

DOP:

Nicola Daley

1st AD:

Dan Precious

Production Designer:

Georgia Shelton

Costumes:

Michelle May

HMU:

Holly Miller

Offline:

Magic Edit

Offline Editor:

Vanessa Wood

Grade:

Selected Works

Colourist:

Nielsan Bohl

Grade Producer:

Hannah George

Online:

No.8

Sound Studio:

No.8

Sound Engineer:

Seb Bruen

Producer:

Tanya Johnson

Music:

Lost Boy Collective

Stills/ OOH:

Wyatt Clarke Jones

Stills Photographer:

Samuel Hicks

Stills Producer:

Frances Leahy

Date:

April, 2025

Ad of the day

Ad of the Day | Nike/NOCTA: Just Like Candy 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8 Ad of the Day | Airalo: Connection Means the World 0.0

Latest News

Ad of the Day | Audi e-trons Sneak Back to Racing Roots in Mischievous Silverstone Spot

Aug. 24, 2026

Ad of the Day | Audi e-trons Sneak Back to Racing Roots in Mischievous Silverstone Spot

Audi & BBH London create a mesmerising spectacle with ‘After Dark’, that sees the Audi e-tron range skilfully evade security to get onto the Silverstone race track

Deutsche Telekom Launches "NOT A PASSENGER" campaign by INGO Starring Rhian Teasdale

Aug. 24, 2026

Deutsche Telekom Launches "NOT A PASSENGER" campaign by INGO Starring Rhian Teasdale

The brand’s new "Not a Passenger" campaign, created by INGO, responds to this challenge by empowering Gen Z with the belief that they can choose to reclaim their identity