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DPJ Youth Foundation: There are Wishes that Even Santa can’t Fulfill
Media Type:
TV
Brand
Agency
Country:
Industry:
The Fondation des jeunes de la DPJ launched an impactful video for its annual holiday fundraising campaign—whose objective is to raise public awareness about the Foundation’s mission by stirring up emotions. With the generous help of 00001 and Circonflex, Cossette crafted a poignant message featuring none other than Santa Claus himself. On reading a child’s letter, a great sadness washes over Santa’s face when he realizes it’s a wish even he can’t make come true—to be given love and attention.
Credits
Advertising Agency:
Cossette, Quebec City, CanadaCreative Director:
Richard Rochette-VilleneuveCopywriter:
Zoe Forest-ParadisArt Director:
Jasmin BrochuStrategy:
Marie Vaillancourt, Beatrice RoussinProduct Owner:
Benjamin HuotAgency Production (Septieme):
Vicki GagnonProduction House:
00001Producer:
Marianne FarleyDOP:
Benoit Jones-ValleeExecutive Producer:
Genevieve SylvestrePost-Production House:
Post 430Post-Production:
Eric Bolduc, Rosalie Begin-Nadeau, Sarah PicardColourization:
Steven MercierSound Studio:
CirconflexMusic:
Paul-Etienne CoteDate:
December, 2023
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