Duolingo: Duo's Sumo Showdown
Media Type:
Online
Brand
Agency
Country:
Industry:
There are two major obsessions in Japanese culture: sumo wrestling and brand mascots. Now, an offbeat new campaign by language learning app Duolingo brought them together in the form of a championship sumo tournament, which will see some of Japan’s most iconic brand symbols grapple with Duolingo’s own mascot - Duo the owl - for the top spot.
Credits
Advertising Agency:
UltraSuperNew Tokyo, JapanExecutive Creative Director:
Francois ClaverieCreative Director:
Andrés AguilarAssociate Creative Director:
Oguzcan KaganoguzbeyogluSr Art Director:
Utsumi TetsuyaJunior Art Director:
Anh TranJunior Graphic Designer:
William MatsudaJunior Creative:
Shota KawanabeCreative Intern:
Milla DythamCopywriters:
Rinka Ueno, Nobuaki NogamotoAssistant Producer:
Alex SchmidtAccount Director:
Takanori SumiAccount Manager:
Justyna JakubikContent Strategist:
Lisa KerrContent Planner:
Abbey KruskaSr Designer:
Belle SimEditor:
Haruna AkashiCreative Intern:
Ayana HonjoDate:
September, 2025
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 25, 2026
Bountiful Cow Wins Butternut Box Brand Media Account
The agency will lead above-the-line media strategy, planning and buying for Butternut Box, supporting the brand as it continues its mission to make fresh food
Sep. 25, 2026
D&AD Awards Four Black Pencils and Reveals 2026 Global Rankings
Isle of Any's Your Way Out for Coinbase receives two Black Pencils for Visual Effects and Production Design