Duolingo: Duo's Sumo Showdown
Media Type:
Online
Brand
Agency
Country:
Industry:
There are two major obsessions in Japanese culture: sumo wrestling and brand mascots. Now, an offbeat new campaign by language learning app Duolingo brought them together in the form of a championship sumo tournament, which will see some of Japan’s most iconic brand symbols grapple with Duolingo’s own mascot - Duo the owl - for the top spot.
Credits
Advertising Agency:
UltraSuperNew Tokyo, JapanExecutive Creative Director:
Francois ClaverieCreative Director:
Andrés AguilarAssociate Creative Director:
Oguzcan KaganoguzbeyogluSr Art Director:
Utsumi TetsuyaJunior Art Director:
Anh TranJunior Graphic Designer:
William MatsudaJunior Creative:
Shota KawanabeCreative Intern:
Milla DythamCopywriters:
Rinka Ueno, Nobuaki NogamotoAssistant Producer:
Alex SchmidtAccount Director:
Takanori SumiAccount Manager:
Justyna JakubikContent Strategist:
Lisa KerrContent Planner:
Abbey KruskaSr Designer:
Belle SimEditor:
Haruna AkashiCreative Intern:
Ayana HonjoDate:
September, 2025
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