Duolingo: Duo's Sumo Showdown
Media Type:
Online
Brand
Agency
Country:
Industry:
There are two major obsessions in Japanese culture: sumo wrestling and brand mascots. Now, an offbeat new campaign by language learning app Duolingo brought them together in the form of a championship sumo tournament, which will see some of Japan’s most iconic brand symbols grapple with Duolingo’s own mascot - Duo the owl - for the top spot.
Credits
Advertising Agency:
UltraSuperNew Tokyo, JapanExecutive Creative Director:
Francois ClaverieCreative Director:
Andrés AguilarAssociate Creative Director:
Oguzcan KaganoguzbeyogluSr Art Director:
Utsumi TetsuyaJunior Art Director:
Anh TranJunior Graphic Designer:
William MatsudaJunior Creative:
Shota KawanabeCreative Intern:
Milla DythamCopywriters:
Rinka Ueno, Nobuaki NogamotoAssistant Producer:
Alex SchmidtAccount Director:
Takanori SumiAccount Manager:
Justyna JakubikContent Strategist:
Lisa KerrContent Planner:
Abbey KruskaSr Designer:
Belle SimEditor:
Haruna AkashiCreative Intern:
Ayana HonjoDate:
September, 2025
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 09, 2026
Havas Strengthens its Experiential Marketing Offering with Acquisition of Spanish Agency MUT
The acquisition strengthens Havas' leadership in brand experiences while advancing its growth strategy in Spain
Jul. 09, 2026
Tug Promotes Michael Ozburn to General Manager, North America
Promotion follows a flurry of new business wins including work across the Ontario Government, one of the largest business schools in Canada