Duolingo: Sing A Lingo

7.0

Media Type:

Digital Digital

Brand

brand

Agency

agency

Country:

USA

Industry:

Media

16-22 year olds across the world are global citizens consuming content no matter what language it is in. They’re humming the tunes and singing the hook, even if they don't fully understand what it may mean. Duolingo tapped into this behavior to try and teach them the lyrics. We partner with some of the most iconic and popular musical artists across the world and get them to teach the language. Using deep fakes and promotional ads we can get the audience to the app and then we gamify the course to incentivise learning. At every level one unlocks rewards like spotify premium, merchandise and even a chance to learn from the musician themselves.

Credits

Advertising School:

Miami Ad School

Art Directors:

Shadab Wajih, Nithika Romy

Copywriter:

Yashashree Samant

Date:

January, 2022

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