Duolingo: Sing A Lingo
Media Type:
Digital
16-22 year olds across the world are global citizens consuming content no matter what language it is in. They’re humming the tunes and singing the hook, even if they don't fully understand what it may mean. Duolingo tapped into this behavior to try and teach them the lyrics. We partner with some of the most iconic and popular musical artists across the world and get them to teach the language. Using deep fakes and promotional ads we can get the audience to the app and then we gamify the course to incentivise learning. At every level one unlocks rewards like spotify premium, merchandise and even a chance to learn from the musician themselves.
Credits
Advertising School:
Miami Ad SchoolArt Directors:
Shadab Wajih, Nithika RomyCopywriter:
Yashashree SamantDate:
January, 2022
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.0
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jun. 26, 2026
The Cannes Lions International Festival of Creativity Announces Winners on its Penultimate Day
Greece wins first-ever Grand Prix, in the Creative Business Transformation Lions, and Canada takes home second Grand Prix of the week in Innovation
Jun. 26, 2026
World Scleroderma Foundation And Hello Turn Gloves Into Tools For Raising Awareness Of Scleroderma
The "Hand Couture – Put Yourself in Someone’s Gloves" campaign gives a voice to people living with scleroderma to raise awareness of the disease and support research