E.ON: Saving Seekers
Media Type:
Digital
Country:
Industry:
E.ON Next, the customer-first energy supplier, is focusing on the feel-good side of cutting bills with its new "Saving Seekers" brand platform. The campaign launching this January, aims to boost consideration, build trust in a sector beset by cynicism, and drive action for the brand. Driving the strategy is the insight from customers that they want control over their bills, but constant price wars make it hard to secure lasting value. One size fits all energy pricing is not the solution.
Credits
Production Company:
Omnicom ProductionProducer:
Joe SloaneAnimation Production:
Coffee & TVProducer:
Shannen WardAudio Production:
King Lear Music and SoundDate:
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