E.ON: Giant Footprint

0.0

Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

Italy

E.ON Italia, one of the country’s most important energy operators and committed to driving the energy transition, has created a 23-metre-long human footprint on the beach in Termoli (Molise, central Italy). The size isn’t random, because it represents the footprint of a giant weighing seven tonnes, which is the amount of CO2 that every Italian produces on average in a year (Source: Istat 2019).

Credits

Advertising Agency:

DLV BBDO, Milan, Italy

Date:

May, 2022

Latest News

Nov. 28, 2023

Gerety Awards Announces the 2024 Grand Jury

Respected and admired leaders of the advertising and marketing world join the Grand Jury for the 6th edition of the award

Nov. 28, 2023

Ogilvy Appoints John Harding-Easson to Head of Influence, EMEA

He’s led long-standing influencer campaigns for American Express, Audible and Samsung and The Coca-Cola Company.