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E.ON: Giant Footprint
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
E.ON Italia, one of the country’s most important energy operators and committed to driving the energy transition, has created a 23-metre-long human footprint on the beach in Termoli (Molise, central Italy). The size isn’t random, because it represents the footprint of a giant weighing seven tonnes, which is the amount of CO2 that every Italian produces on average in a year (Source: Istat 2019).
Credits
Advertising Agency:
DLV BBDO, Milan, ItalyDate:
May, 2022
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