Estadao: The Corruption Converter
Media Type:
Digital
Brand
Agency
Country:
Industry:
The digital platform The Corruption Converter shows readers of the Estadão.com.br portal exactly how much corruption costs the Brazilian people. The tool allows users to calculate the benefits and services that could have been provided with the funds had they not been diverted because of corruption. The tool automatically converts the amounts reported in articles about corruption into objects, such as ambulances, vaccines, school meals, medication and sports courts, among many others.
Credits
Advetising Agency:
FCB, Sao Paulo, BrazilChief Executive Officer:
Joanna MonteiroChief Executive Director:
Fábio SimõesArt Director:
Rafael Beretta, Andre VervloetCopywriter:
Romero CavalcantiReviewer:
Miriam Audi, Paula Costa, Luciana PalmieriCreative Technologist:
Victor Hugo OdoDigital Production:
UmStudio.comPhotography:
Antonio BrasilianoClient Approval:
Flavio Pestana, Marcelo Moraes, Marcela Dalla TorreDate:
May, 2017
Ad of the day
Ad of the Day | Proximus: Hide and Seek
9.0
Ad of the Day | Tonies: Where Will Listening Take You?
9.0
Ad of the Day | De'Longhi: It's not Just Perfect. It's Perfetto
9.0
Latest News
Sep. 25, 2025
1stAveMachine and Markenfilm Collaborate to Redefine Global Storytelling
The award winning powerhouses will cross boarders, blend talent and push the future of creativity with innovation and ambition
Sep. 25, 2025
Ad of the Day | Publix Celebrates Hispanic Heritage Month through Emotionally Intimate Familial Film
The popular supermarket chain Publix has tapped director Jorge Aguilera to helm its latest spot commemorating Hispanic Heritage Month