ETH Zurich Foundation: Bicycle Courier
Media Type:
Print
Brand
Agency
Country:
Industry:
"Brilliant minds shouldn’t be distracted from their studies by part-time jobs."
The ETH Zurich is one of the most renowned universities in the world. Each year, the 50 most outstanding science students receive financial support through the ETH Excellence Scholarship Programme. This allows them to concentrate solely on their master’s degrees and ensures they have the time they need to carry out excellent research. The ETH Excellence Scholarships are funded by donations. The campaign uses the example of the famous ETH graduate Albert Einstein to show how paradox it would be, if brilliant minds were distracted from their studies by part-time jobs. Albert Einstein studied at the ETH Zurich from 1896 to 1900. After publishing his Theory of Relativity in 1905, he taught here from 1912 to 1914 as a professor of theoretical physics.
Credits
Advertising Agency:
Ruf Lanz, Zurich, SwitzerlandArt Direction:
Isabelle HauserGraphic Designers:
Philipp Tschirren, Armin ArnoldAccount Executive:
Marc GoochPhotographer:
Jonathan HeyerPhotographer Assistant:
Oliver SchwarzProduction:
All in ProductionProducers:
Dhondup Tersey, Aliza Eva Berger, Yangdon NesarStyling:
Nicole KnupferPost Production:
Aschmann KlauserDate:
December, 2018More from ETH Zurich
ETH Zurich Foundation: Pizza Delivery Man
10.0
ETH Zurich Foundation: Waiter
9.5
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Sep. 28, 2026
Why Make it Easy? De Balie and Dawn Explore the Power of Discomfort in Bold new Campaign
De Balie, Amsterdam’s home for culture and debate, launches striking new brand campaign with Dawn, pairing provocative copy with surreal photography
Sep. 28, 2026
MOX Creates New Brand Identity for Formula E's Next Era of Racing
The rebrand lands the central message of making progress thrilling, cementing Formula E's position as a confident, culturally impactful global sport