evian: Mountain of Youth

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

France

After over a decade of celebrated and multi-awarded campaigns with the "famous" evian babies, BETC Paris and evian write together a new chapter in the history of the brand and invite us all to discover "The Mountain of Youth". This new global brand platform will take us on a fun, whimsical journey into the heart of the Alps, where the source of evian water begins.

Credits

Advertising Agency:

BETC Paris, France

Agency Managers:

Mercedes Erra, Dominique Verot, Anne-Laure Brunner, Marie-Alice Poisson, Lauryane Sam, Alice Morel, Amelie Velly

Chief Creative Officer:

Rémi Babinet

Executive Creative Director:

Antoinette Beatson

Creative Director:

David Martin Angelus

Art Director:

Aurélie Scalabre

Copywriters:

Olivier Mille, Nadia Doherty

Assistants Art Directors:

Florian Padilla

Strategic Planners:

Romane Bouvrain, Justin Reich

Strategic Planners:

Clement Boisseau, Alexandre Ben-Soussan, Tomas Couvry

Creative Resources Coordinator:

Elodie Diana

Creative Producer:

Laure Denizot

Production Company:

Wanda

Director:

Henry Scholfield

Art Buyer:

Stéphanie Giordano

Photographer:

Dario Catellani

Sound Company:

Gum

Date:

May, 2024