Fairprice Brand: Every Day, Made a Little Better
Media Type:
TV
Brand
Agency
Country:
Industry:
A new campaign from Singapore’s largest retailer FairPrice Group (FPG) shines a light on the daily challenges of an everyday family, and how the brand partners them to make their lives a little better. An emotional and heartwarming film created by BBH Singapore sets out to communicate a refreshed brand positioning for FPG, centred around the new brand line “Every Day, Made a Little Better.”
Credits
Advertising Agency:
BBH SingaporeArt Director:
Dawn Abegail LeeCopywriter:
Gwendolyn LeeHead of Effectiveness:
Amanda LimStrategist:
Cheryl KohHead of Business Leadership:
David AnsonHead of Production:
Wendi ChongProducer:
Isabelle Lee, Shantelle SimDate:
October, 2024
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