FairPrice Group: For Mei Mei

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Singapore

Industry:

Retail Services

The new campaign from Singapore’s largest retailer FairPrice Group (FPG) builds on the brand’s established proposition, "Every Day, Made A Little Better", by bringing to life the ways that even routine tasks can become meaningful family time, with support from FairPrice Group.

Credits

Advertising Agency:

BBH Singapore

Date:

October, 2025

Latest News

Jun. 22, 2026

73rd Cannes Lions International Festival of Creativity Opens Monday

For 2026, Cannes Lions introduced new Awards Integrity Standards across all categories, ensuring that as the industry continues to evolve and creativity continues to break new ground

Jun. 22, 2026

Joybyte Turns Heretic Parfum's Viral Nosferatu Moment Into a Profitable TikTok Shop Engine

The collaboration began in February 2026 after Heretic’s gothic and horror-adjacent fragrance content gained traction on TikTok