Ford: Vertically Blind

8.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

Israel

Industry:

Automotive

To promote the Ford Edge's innovative BLind Spot Information System, Baumann Ber Rivnay / Saatchi & Saatchi Israel is leveraging the growing popularity of the vertical video format on Facebook to launch a mobile commercial that creatively uses the two standard black bars that appear in regular horizontal ads. When playing the video, the black bars which initially cover portions of road drivers would not see unless they had BLISS, fall away to reveal how the car's advanced system would capture them.

Credits

Advertising Agency:

BBR Saatchi & Saatchi, Israel

Date:

November, 2016

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