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Pepsi: Right Here, Right Now
Media Type:
Film
Brand
Agency
Country:
Industry:
Pepsi’s new summer film is an epic production that recreates poignant moments in the lives of Chinese youth since 1981, the year Pepsi-Cola entered China. From the birth of underground rock to the worship of modern pop stars, from traditional romance to gender empowerment, from hedonistic pursuits to public consciousness, from television to movies to online gaming to reality shows to extreme sports and so on.
Credits
Advertising Agency:
Civilization, Shanghai, ChinaCreative Director / Copywriter / Art Director / Director / Music Composer / Lyricist:
Andrew LokCreative Director / Copywriter:
Juno ZhangCreative Director:
Alex XieArt Director:
Xiao-Peng ZhangClient Management:
Grace Dong, Mars Sheng, Abby YuAgency Producer:
Ivy YangProduction Company:
NUTSCinematographer:
Ke-Nan QiExecutive Directors:
Didi Xu, Ling-Song YuProducers:
Chao Tong, Di GaoEditors:
Didi Xu, Yin-Jian LuSFX:
LiangMusic Production:
FantasyDate:
May, 2017
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