Previous Ad
Chevrolet Camaro: The Human Race
Next Ad
Coca Cola: Football May Be Dangerous, Brazil vs. Argentina
French Federation of Cardiology: Let Them Fall
Media Type:
TV
Brand
Agency
Country:
Industry:
When they play, when they run, when they cycle, climb, soccer or skate, children can get hurt. But do you know that this is not where they take the most risks?
The campaign by French agency Les Gaulois responds to research showing that 5-17 year olds are becoming less active, while spending more time seated in front of screens and thus losing up to 25% of their cardio-vascular capacity.
Credits
Advertising Agency:
Les Gaulois, Paris, FranceDirector:
Henry MasonProducer:
Karen BarelProduction Company:
Quad Productions/ Quad GroupTV producer:
Sarah BouadjeraArt director:
Jordan MolinaExecutive creative director:
Xavier BeauregardDate:
March, 2017
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 09, 2026
We Are Social Milan Partners with Netflix on Special RIV4LI Episode Inspired by a 13-year-old Fan's Letter
Produced by Stand By Me and featuring members of the original cast, the episode culminates in a surprise visit to the real Hailé's home in Toulouse
Jul. 09, 2026
The Beautiful Game Meets The Beauty of British Columbia at FIFA Fan Festival Vancouver
Nature takes centre stage in Destination British Columbia’s Home Pitch immersive experience