Previous Ad
Chevrolet Camaro: The Human Race
Next Ad
Coca Cola: Football May Be Dangerous, Brazil vs. Argentina
French Federation of Cardiology: Let Them Fall
Media Type:
TV
Brand
Agency
Country:
Industry:
When they play, when they run, when they cycle, climb, soccer or skate, children can get hurt. But do you know that this is not where they take the most risks?
The campaign by French agency Les Gaulois responds to research showing that 5-17 year olds are becoming less active, while spending more time seated in front of screens and thus losing up to 25% of their cardio-vascular capacity.
Credits
Advertising Agency:
Les Gaulois, Paris, FranceDirector:
Henry MasonProducer:
Karen BarelProduction Company:
Quad Productions/ Quad GroupTV producer:
Sarah BouadjeraArt director:
Jordan MolinaExecutive creative director:
Xavier BeauregardDate:
March, 2017
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 08, 2026
Eight Artists Reimagine Oscar-Nominated Efthimis Filippou's Script With AI
Oscar-nominated screenwriter Efthimis Filippou, behind The Lobster, The Killing of a Sacred Deer and Kinds of Kindness, collaborates with MikeTeevee on a new experiment in AI filmmaking
Sep. 08, 2026
The Iconic Dupe: OMHU Copied its Own Sofa
The limited edition "dupe-version" TEDY™ sofa dropped in a familiar "dupe-orange" colourway