General Motors: Dr. Evil Is Back For Good


Media Type:

Film Film









The villainous mastermind with the indelible iron pinkie and cheeky smirk returns in General Motors’ Super Bowl LVI campaign, which brings the infamous Dr. Evil from the classic Austin Powers films “back for good.”


Advertising Agency:

McCann Detroit, USA

Co-Chief Creative Officers:

Chuck Meehan, Brad Emmett

Group Creative Director:

Rob Legato

Associate Creative Directors:

Michelle Musallam, Nick Marine

Executive Integrated Producer:

Hafeez Saheed

GM Global Business Lead & Chief Executive Officer Commonwealth:

Grant Theron

EVP, Executive Account Director:

Krysty Sagnia

Global Head of Strategy and Research:

Diana Ceausu

VP, Account Director:

Jason Dale

Account Supervisor:

Amanda Cousino

Senior Account Executive:

Randi Tate

Associate Director, Business Affairs:

Stacy Swann

Manager, Business Affairs:

Deb Sliva

VP, Broadcast Traffic Manager:

Cynthia Noyes

Senior Talent Manager:

Paula Price

Social Agency:

Weber Shandwick

EVP, Client Experience:

Steve Janisse

EVP, Integrated Media Strategy:

Brad Burke

VP, Platform Strategy:

Benjamin Klein

Group Creative Director:

Tony Kause

Sr. Art Director:

Tim Rocklage


Anna Jacobs

Senior Assoc. Project Management:

Lama El-Sebai

VP, Client Experience:

Shenetta Johnson

Jr. Assoc., Client Experience:

Brittany Woods

Production Company:

Bootleg Films UK


Tim Kirkby


Giles Nuttgens

Executive Producer:

Greg Jordan

Line Producer:

Ira Brooks

USA Production Support:

Rocket Film

Managing Director:

Sara Eolin

EP/Head of Production:

Marla Whittaker


Cosmo Street


Tom Scherma

Digital and Social Content Editor:

Andrew Corrales

Executive Producer:

Yvette Cobarrubius

Head of Production:

Marie Mangahas


Yole Barrera

Visual Effects:

AFX Creative

Creative Director/2D Supervisor:

Chris Noellert

VFX Supervisor/3D Lead:

Tom Connors

Composite Supervisor:

Felix Thedeby

Senior Producer:

Alex Michael

Production Coordinator:

Giulia Rocca

Head of Production:

Esther Minitser

Executive Producer:

Nicole Fina

Managing Director:

Mark Leiss


AFX Creative


Derek Hansen

Assistant Colorist:

Zachary Hetlage

Color Producer:

Jessica Amburgey


George S. Clinton

Music and Sound Design:

JSM Music


Joel Simon

VP/Executive Producer:

Jeff Fiorello

Senior Producer:

Norm Felker


Andrew Manning, Sharon Cha


Seamus Kilmartin, Cecil Campanero

Sound Designer:

Nathan Kil

Audio Mix and Sound Design:

Eleven Sound

Global Chief Marketing Officer:

Deborah Wahl

Director, Brand Experience, GM Global Brand Marketing:

Megan Stooke

Branded Entertainment Manager:

Sarah Schrode

GM Brand Marketing Manager:

Suzanne Hinz

GM Brand Assistant Marketing Manager:

Amanda Reuss

GM Lead Counsel, Sales and Marketing:

Frank Hamidi


February, 2022

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