General Motors: Make History

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Automotive

General Motors unveils a new marketing campaign spotlighting the brand’s sponsorship of the Southwestern Athletic Conference (SWAC) and commitment to Historically Black Colleges and Universities (HBCUs) through an intentional, authentic, and culturally relevant storyline.

Credits

Advertising Agency:

Majority, Atlanta, USA

CEO & Founder:

Omid Farhang

CMO & Founding Partner:

Jorge Hernandez

CSO & Founding Partner:

Asmirh Davis

Senior Art Director:

Barbara Rego

Freelance Copywriter:

Adia Betts

Senior Producer:

Christine Presto

Group Account Director:

Estefania Calvachi

Sr. Account Manager:

Victoria Caro

Sr. Strategist:

Gabby Miller

Associate Director:

Jess Noel

Chief Content Officer & Partner:

Brandon Butler

Talent Consultant:

Bill Meadows

Director:

Alan Ferguson

Producer:

Alex Wilson

Date:

March, 2023