Generations Against Bullying: Speak Up
Media Type:
Print
Brand
Agency
Country:
Industry:
Be strong and speak up. If you see someone being bullied, all you have to do is say something. Just getting involved in a nonthreatening way stops the bullying in less than 10 seconds 85% of the time. That’s the difference between a bystander and an upstander.
Most schools combat bullying by training teachers, administrators and parents on how to recognize the signs of this devastating epidemic. But those efforts have been highly unsuccessful. So Generations Against Bullying (GAB) is taking a different approach. They're empowering the children. And the results have been staggering. If a bystander to bullying gets involved in a nonthreatening way (what GAB calls becoming an Upstander), the bullying stops in less than 10 seconds 85% of the time. This campaign helps students understand the immense power they have to stop bullying.
Credits
Advertising Agency:
Bader Rutter, Milwaukee, USACreative Director:
Mike FredrickArt Director:
Kerry Tasch KorrerCopywriter:
Mark HendersonPhotographer:
Lindsay GallupDate:
May, 2017More from Generations Against Bullying
Generations Against Bullying: Stopping Power
0.0
Generations Against Bullying: Your Voice
9.0
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 03, 2026
Cut+Run Welcomes Heidi Black as Editorial Partner
Black comes to Cut+Run from a 28-year career at Whitehouse Post, where she started as a runner and worked her way up under the mentorship of Rick Lawley and Sue Dawson
Aug. 03, 2026
Starbucks Launches Illustration Club to Champion UK Creative Talent
Initiative in partnership with artist Yinka Ilori MBE invites the UK to reimagine the iconic Starbucks cup, with mentorship and national showcase up for grabs