Generations Against Bullying: Stopping Power

0.0

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

USA

Industry:

Public Interest, NGO

Words have stopping power. If you see someone being bullied, all you have to do is say something. Just getting involved in a nonthreatening way stops the bullying in less than 10 seconds 85% of the time. That’s the difference between a bystander and an upstander. Most schools combat bullying by training teachers, administrators and parents on how to recognize the signs of this devastating epidemic. But those efforts have been highly unsuccessful. So Generations Against Bullying (GAB) is taking a different approach. They're empowering the children. And the results have been staggering. If a bystander to bullying gets involved in a nonthreatening way (what GAB calls becoming an Upstander), the bullying stops in less than 10 seconds 85% of the time. This campaign helps students understand the immense power they have to stop bullying.

Credits

Advertising Agency:

Bader Rutter, Milwaukee, USA

Creative Director:

Mike Fredrick

Art Director:

Kerry Tasch Korrer

Copywriter:

Mark Henderson

Photographer:

Lindsay Gallup

Date:

May, 2017

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