Glee Naturals: Celebrate Moroccon Christmas

7.0

Media Type:

Print Print

Brand

brand

Country:

Kazakhstan

Industry:

Health, Beauty

Consumers are overwhelmed by overused and stereotypical visuals of Christmas offers, especially when the brand originates from a country where winter is not associated with snow or traditional Christmas elements. The challenge was to break away from these conventional representations while staying true to the brand identity. For Glee Naturals, a Moroccan brand known for its slogan “Naturally inspired,” the concept focused on reinventing the classic image of a snowman as the symbol of the Christmas campaign. Snowman-related elements were placed in the Moroccan desert, creating an engaging and humorous B2B print campaign.

Credits

Advertising Agency:

One & Only, Kazakhstan

Creative Director:

Alexander Klepov

Copywriter:

Ruslan Salyamov

Creative Muse:

Asel Kalbayeva

Art Director:

Liliya Davletshina

Art Director:

Alexey Lyubchikov

General Account Director:

Stanislav Mitonov

Client Services Director:

Artem Goryachev

Designer:

Yelena Logunkova

Date:

November, 2025