Rockstar: Rock It at Work

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Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Non-Alcoholic Drinks

"Rock It at Work" (“Rockeala en la pega”) is the new concept from Rockstar, the energy drink for hardworking people, celebrating those who give their all, day after day. Developed together with Springtime, the campaign was directed by Iván Vescovo and Santiago Achaga from Rebolución.

Credits

Advertising Agency:

Springtime

Co-Founders & CCOs:

Santiago Luna Lupo, Pato Elfi

Co-Founder & Managing Director:

Natalia Gamarra

Creative Team:

Valentin Acosta, Juan Ignacio Migliardo

Head of Production:

Camila Perez Mollo

Post Producer:

Esteban Malvarez

Production Company:

Rebolucion

Directors:

Ivan Vescovo, Santiago Achaga

CEO:

Ezequiel Ortiz

Executive Producers:

Chino Fernandez, Mayra Tomassini

Producer:

Emiliano Bonda

Post Production:

Lali Rodríguez

Editor:

Francisco Kikuchi

Post Production House:

MyM Post

Colorist:

Lu Larrea

Sound:

Porta Studio

Music:

Fer Martino

Date:

October, 2025

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