Goodnites: Never Stop Dreaming

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Health, Beauty

Goodnites, the #1 nighttime underwear brand, is proud to announce the launch of Mission Dry, a new activation to launch its "Never Stop Dreaming" platform. The innovative and timely space-themed campaign aims to help destigmatize bedwetting by reframing children’s nighttime underwear through an emotional lens: it’s not just about staying dry, but about teaching kids how to stay strong, brave, and mission-ready.

Credits

Advertising Agency:

GUT

Founder & Creative Chairman:

Gastón Bigio

Founder & Creative Chairman:

Anselmo Ramos

Global CEO:

Andrea Díquez

Global CSO:

Fernando Ribeiro

Global CGO:

Carmen Rodríguez

Global Head of Operations & Culture:

Agustina Garavilla

Global Chief Communications Officer:

Christine Prins

Global Chief Intelligence Officer:

Christian Pierre

U.S. CEO:

Sandra Alfaro

North America CCO:

Juan Javier Pena

NY CCO:

Lucas Bongioanni

Creative Director:

Lucas Adam

Head of Brand Leadership & Operations:

Tristan Stevens

Group Brand Lead:

Dion Aralihalli

Account Director:

Katheryn Batista

Senior Account Executive:

Gabriela Flores

Director of Project Management:

Kristy Garcia

Head of Strategy:

Natalia Davila

Strategist:

Tierney Riccitelli

Director of Communications, NA:

Alie Coolidge

Head of Communications Planning:

Melissa Hochman

Director, Influencer Strategy:

Nayri Kodazian

Content Strategist:

Vicki Arguelles

Business Affairs Director:

Marinet Quinones

Business Affairs Coordinator :

Faith Hundley

Chief Growth Officer:

Patricia Corsi

Global Chief Creative & Design Officer:

Luiz Sanches

Global Creative Lead:

Gustavo Sarkis

Senior Director, Global Creative & Design:

Denis Kakazu

Senior Director, Global Marketing:

Sarah Paulsen

Director, Global Marketing and Partnerships:

Katie Nikolaus

Director, Global Content and Production:

Jen Kasmarick

President Baby Care North America:

Andrea Zahumensky

VP of Marketing, Child Care North America:

Aaron Gretebeck

Sr. Brand Manager:

Fallon Pyles

Sr. Associate Brand Manager:

Kelly Nicol

Renata Neumann:

Head of Production

Stephanie Schmalbach:

Senior Producer

Jr Producer:

Steven Sarria

Lead Editor/Motion Designer:

Nicolas Fernandez

Content Creator:

Jack Underwood

Date:

April, 2025

Ad of the day

Ad of the Day | Nissan: Encounter the Next Electric Intelligence 0.0 Ad of the Day | Nike/NOCTA: Just Like Candy 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8

Latest News

Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend

Oct. 16, 2026

Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action

Oct. 16, 2026

Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration