Haleon: Always Read the Label

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Electronics, Technology

Haleon, a global leader in consumer health, and Microsoft Corp. have announced a new collaboration to make everyday health more accessible for people who are blind, have low-vision or have difficulty with reading the labels of products due to low literacy. Together, the companies have expanded functionality in the Microsoft Seeing AI app to provide more detailed labelling information for consumers for Haleon products across the UK and US. Seeing AI is a free mobile app designed to narrate the world for the visually impaired community.

Credits

Advertising Agency:

Grey New York, USA

Date:

November, 2022