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Advancing the American Dream: Interactives & Media
Heathrow: Must be Love
Media Type:
TV
Brand
Agency
Country:
Industry:
Heathrow is bringing its beloved furry brand characters Doris and Edward Bair, aka The Bears, back to TV screens in a new campaign titled ‘Must be love’, created by independent agency St Luke’s. First introduced in Heathrow’s 2016 Christmas campaign, The Bears became household names across the UK with their touching tales of reunion and adventure. The latest 60-second film by St Luke’s, reintroduces audiences to the pair; and is set to the track ‘It Must Be Love’, reimagined by young British singer, Maius Mollis.
Credits
Advertising Agency:
St Luke's, London, UKJoint Chief Creative Officer:
Richard DenneyCreative Team:
Darren Keff, Phillip MeylerHead of Art & Design:
Pete MouldAgency Producer:
Jenny BusbyExecutive Producer:
Chloe LondonPlanning Director:
Flo ProudlockBusiness Director:
Leanne SilmanSenior Account Director:
Claire SmithSenior Account Manager:
Matt SmithDirectors:
Si & AdProduction Company:
1920, The MillMedia:
WavemakerExec Producer:
Georgina SmithProducer:
Jen GelinProduction Manager:
Antonia VickersProduction Assistant:
Mali DaviesDOP:
Nico PoulssonDate:
October, 2025
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