Heinz: Heinz Babies, 2

3.0

Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

Brazil

Industry:

Food

This Mother’s Day, Heinz Brazil is launching a campaign ("Heinz Babies") inspired by real-life photos shared by consumers — moms who spontaneously dress their babies in the brand’s iconic colors.

Credits

Advertising Agency:

DAVID, DAVID São Paulo

Creative Team:

Rafael Teixeira, Malu Deus

Account:

Tom Gil, Cacá Franklin, Fernanda Feldmann, Carolina D’Assunção, João Marcello Carceles

Production:

Fernanda Peixoto

Ana Marques:

Leticia Brito

Media:

Katherine Avancini, Rafaela Correia, Claine Cardoso

Strategy:

Carolina Silva, Rafael Prieto, Barbara Pires, Bruna Biancamano

Influencia & Social Media:

Joel Antunes, Marcelo Reis, Mari Heine, Maria Costa

Global PR Director:

Sandra Azedo

Client Approval:

Thiago Lopes, Lariane Duarte, André Mendes, Juan Moreli, Alexandra Lapot, Bianca Gasparetto

Production Company:

The End

Audio Production Company:

LOUD+

Research Production Company:

T.L.A.

CD:

Renato Simon

ECD:

Marie Julie, Fabrício Pretto, Rogério Chaves

Global COO:

Sylvia Panico

Global CCO:

Pancho Cassis

Client:

Kraft Heinz Brazil

Date:

May, 2025

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