Heinz: Mayo Halloween
Media Type:
TV
If Halloween has long been an invitation to use ketchup as “blood,” this year, Heinz is doing things differently. To launch Mayo Halloween (a jet-black mayonnaise made with black garlic) the brand dives into the world of vintage black-and-white horror and reimagines red blood as the inky black of its new product.
Credits
Advertising Agency:
DAVID São PauloPartner, Global CCO:
Pancho CassisGlobal COO:
Sylvia PanicoGlobal PR Director:
Sandra AzedoChief Creative Officer:
Marie Julie GerbauldECD:
João GandaraCreative Director:
Renato SimonCreative Team:
Rafael Teixeira, Filippe Pacheco, Pedro GattringerAccount:
Tom Gil, Cacá Franklin, Karen Sousa, Fernanda Feldmann, Marco Antonio Venturini, Rafaela Villa RealEditor:
Victor FolhaStrategy:
Carolina Silva, Rafael Prieto, Julia SmidtMedia:
Marcia Mendonça, Katherin Avancini, Brenda Cunha, Natalia AlmeidaData Intelligence:
Fabio Ribeiro, Nathani MotaClient Approval:
Thiago LopesDate:
October, 2025
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 07, 2026
Comic Relief Fights Childhood Poverty with a Campaign on Behalf of those who Refuse to
New PSA from Quality Meats satirically raises awareness of childhood poverty from the absurd POV of those proudly claiming it’s "Not Our Problem"
Sep. 07, 2026
CELSIUS Named Official Energy Drink Sponsor of ESPN's College GameDay in New Multi-Year Agreement
CELSIUS signs on as ESPN College GameDay's first-ever energy drink sponsor, bringing CELSIUS into the heart of college football Saturdays