HMR: Save the Fleet
Media Type:
Film
Brand
Agency
Country:
Industry:
Salvamento Maritimoi Humanitario (SMH) has carried out a rescue operation in the central Mediterranean, saving 43 people in an SAR Libya zone. But this is not only a story of bravery and courage, but also of creativity and social commitment. The first mission of Aita Mari 2024, the HMR rescue boat, has been carried out thanks to the fundraising that the association has achieved through the "Save the Fleet" campaign, through the Goteo platform, in which more than 40,000€ have been obtained in its crowdfunding.
Credits
Advertising Agency:
Ogilvy Madrid, SpainDate:
February, 2024
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 18, 2026
F&F and BBH London Unveil "Whatever You're Dealt", a new Multi-Channel Campaign
The social campaign sees fashion creators launch the collection with content inspired by the F&F cards
Sep. 18, 2026
Rival Confronts Online Surveillance for the Launch of DuckDuckGo's Duck.ai
Campaign spotlights the tension between private AI conversations and the ever-watchful eye of online tracking