Hornbach: Sneakerpool

8.7

Media Type:

Experiential Experiential

Brand

brand

Agency

agency

Country:

Germany

Industry:

House, Garden

Crafted from materials available to buy in any HORNBACH store, the Sneakerpool - a pool in the shape of an enormous pair of sneakers - was revealed at Berlin Fashion Weekend. The supersized stunt by agency Heimat Berlin was unveiled at an exclusive launch event with iconic streetwear store 43einhalb. Fashion influencers and sneakerheads were among those taking a dip in the swimming pool resembling two huge Adidas ZX 10000s.

Credits

Advertising Agency:

Heimat, Germany

Date:

July, 2022

Latest News

Sep. 08, 2026

Eight Artists Reimagine Oscar-Nominated Efthimis Filippou's Script With AI

Oscar-nominated screenwriter Efthimis Filippou, behind The Lobster, The Killing of a Sacred Deer and Kinds of Kindness, collaborates with MikeTeevee on a new experiment in AI filmmaking

Sep. 08, 2026

The Iconic Dupe: OMHU Copied its Own Sofa

The limited edition "dupe-version" TEDY™ sofa dropped in a familiar "dupe-orange" colourway