Hornbach: Sneakerpool

8.7

Media Type:

Experiential Experiential

Brand

brand

Agency

agency

Country:

Germany

Industry:

House, Garden

Crafted from materials available to buy in any HORNBACH store, the Sneakerpool - a pool in the shape of an enormous pair of sneakers - was revealed at Berlin Fashion Weekend. The supersized stunt by agency Heimat Berlin was unveiled at an exclusive launch event with iconic streetwear store 43einhalb. Fashion influencers and sneakerheads were among those taking a dip in the swimming pool resembling two huge Adidas ZX 10000s.

Credits

Advertising Agency:

Heimat, Germany

Date:

July, 2022

Latest News

Aug. 14, 2026

Publicis Spain and Vagisil present "WHAT'S IN MY VAG", the Summer Essentials Almost no one Talks About

Inspired by the viral trend “What’s in my bag?”, the campaign twists the concept into “What’s in my vag"

Aug. 14, 2026

Revry Reveals "King of Drag" Season 2 Cast and Live National Tour

The first drag king competition series returns this fall and hits the road for a 22-city national tour