Napa: Get Up & Go

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Automotive

After 12 years as the iconic “know-how” of auto parts, NAPA is repositioning as a leader in mobility, seeking to set itself apart from an increasingly cluttered and transactional auto parts and repairs category. The company is launching a new brand campaign, platform and tagline, “Get Up & Go,” which propels the nostalgia of NAPA and car culture into the modern day and positions the brand as a literal means to fuel drivers’ passions–helping them boldly go, by keeping them moving on the road today and into the future.

Credits

Advertising Agency:

The Variable

Date:

July, 2022

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