Napa: Get Up & Go
Media Type:
TV
Brand
Agency
Country:
Industry:
After 12 years as the iconic “know-how” of auto parts, NAPA is repositioning as a leader in mobility, seeking to set itself apart from an increasingly cluttered and transactional auto parts and repairs category. The company is launching a new brand campaign, platform and tagline, “Get Up & Go,” which propels the nostalgia of NAPA and car culture into the modern day and positions the brand as a literal means to fuel drivers’ passions–helping them boldly go, by keeping them moving on the road today and into the future.
Credits
Advertising Agency:
The VariableDate:
July, 2022
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 14, 2026
Publicis Spain and Vagisil present "WHAT'S IN MY VAG", the Summer Essentials Almost no one Talks About
Inspired by the viral trend “What’s in my bag?”, the campaign twists the concept into “What’s in my vag"
Aug. 14, 2026
Revry Reveals "King of Drag" Season 2 Cast and Live National Tour
The first drag king competition series returns this fall and hits the road for a 22-city national tour