HSBC UAE: I Recommend Mum
Media Type:
Online
Brand
Agency
Country:
HSBC UAE and J. Walter Thompson Dubai launched ‘I Recommend Mum’ campaign that leverages human insight and UAE country objectives to encourage mothers to return to work after taking a break to handle the most important job of all – being a mom. The campaign video successfully addresses issues faced by mothers opting to re-enter the business world and uses children as spokespeople for mothers who were ‘on a break’ from their careers. HSBC turns the concept of the recommendation letter on its head with children vouching for their moms, casting a spotlight on all they have achieved during their time away.
Credits
Advertising Agency:
J. Walter Thompson Dubai, UAEProduction House:
Space PlumPlanning:
Helina AsefaOnline Production:
Aly Seif Al NasrDate:
May, 2016
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