IKEA: A Good Listener

8.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Sweden

Industry:

Retail Services

Ikea Sweden's spot, "A Good Listener," a familiar family drama unfurls. You don't get all the details, but you know the code: A teenage daughter, increasingly agitated for mysterious reasons, returns home every day and locks herself in her room. Her father sits just outside, waiting for the day she's ready to let him in. Then, shockingly, there's a product plug:

Credits

Advertising Agency:

Åkestam Holst, Stockholm, Sweden

Creative Director:

Magnus Jakobsson

Art Directors:

Jesper Holst, Michal Sitkiewicz

Copywriters:

Mark Ardelius, Rickard Beskow, Magnus Jakobsson

Graphic Design:

Sara Bellafesta

Account Director:

Kjell Mansson

Planner:

Jerker Winther

Agency Producer:

Leila Widgren

Account Manager:

Agneta Oppenheim

Digital producer:

Mimmi Grafström

Production company:

Bacon Production

Post Production:

BaconX

Date:

November, 2016