IKEA: Coming Home
Media Type:
TV
Brand
Agency
Country:
Industry:
Martin Werner at Bacon for agency Akestam Holst, shows an adoptive mother traveling to Vietnam clutching a soft toy from Ikea. When she finally meets her new son, they look through a photo album showing him his new home and apartment.
Credits
Advetising Agency:
Åkestam Holst, Stockholm, SwedenDirector:
Martin WernerProduction Company:
Bacon ProductionProducer:
Petra JohanssonDate:
May, 2017More from IKEA
IKEA: Violence Against Women is Never Only Against Women, 4
9.0
IKEA: Violence Against Women is Never Only Against Women, 3
0.0
IKEA: Violence Against Women is Never Only Against Women, 2
0.0
IKEA: Violence Against Women is Never Only Against Women, 1
9.0
IKEA: Love is Free, 7
10.0
IKEA: Love is Free, 6
10.0
IKEA: Love is Free, 5
9.0
People Also Viewed
Ad of the Day | Veterans For Gun Reform: PSA
9.3
Ad of the Day | Cadbury: Mum's Birthday
10.0
Ad of the Day | Breast Cancer Now: 2050
8.4
Ad of the Day | Saturn: Anna
9.7
Ad of the Day | Tile: Lost panda
9.6
Ad of the Day | Nescafe: Those Few People
9.9
Ad of the Day | Volkswagen: Generations
9.8
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 08, 2026
M+C Saatchi Talk Launches the Conversation Converter for The AI Era Of Earned Media
New strategic proposition positions conversation as the foundation of discoverability, authority and commercial growth
Sep. 08, 2026
Big Toys and Canva present "Welcome Princess", a 360° campaign Welcoming Princess Leonor of Spain
Canva's premium logo "crown" transformed into the campaign's central creative device and a symbol that connects the Princess's arrival at university