IKEA: Coming Home
Media Type:
TV
Country:
Industry:
Martin Werner at Bacon for agency Akestam Holst, shows an adoptive mother traveling to Vietnam clutching a soft toy from Ikea. When she finally meets her new son, they look through a photo album showing him his new home and apartment.
Credits
Advetising Agency:
Åkestam Holst, Stockholm, SwedenDirector:
Martin WernerProduction Company:
Bacon ProductionProducer:
Petra JohanssonDate:
May, 2017More from IKEA
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