International Committee of the Red Cross: React for Real


Media Type:

Film Film




New campaign for Red Cross from Wunderman Thompson shows the impact of donations versus emotions


Advertising Agency:

Wunderman Thompson Dubai, UAE

Global CCOs:

Bas Korsten, Daniel Bonner

Chief Creative Officer, MENA:

Chafic Haddad

Chief Creative Officer, Sydney:

João Braga

Chief Data Officer, Seattle:

Jason Carmel

Executive Creative Director, Dubai:

Pablo Maldonado

Creative Team, Dubai:

Hassan Bilgrami, Jericho Dizon

Editor & Animator, Dubai:

Valerie Pinto

Project Manager, Dubai:

Sanaz Khodabandeh

Business Director, Dubai:

Irmak Aktas

Senior Account Executive, Dubai:

Haya Jaouni



Senior Campaigns Manager:

Ghaleb Cabbabé

Digital Marketing Officer:

Moritz Hansen

Communication Officer:

Melanie Heffinger

Social Media & Influencer Strategy Lead:

Nora Livet

Strategy & Social Media:

Miles Raguin


December, 2021

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