Red Cross: Trajectory


Media Type:

Film Film







M&M, a director duo composed of director Martin Jalfen and longtime friend Mike Usandivaras, joined forces with agency TBWA Spain to shoot a new anti-gun PSA for the Red Cross. The thought-provoking PSA, "Trajectory," tackles the tragic issue of gun violence in Latin America, exploring not only the victim of a stray bullet but also the family and loved ones tragically impacted by its trajectory. Thom Yorke (Radiohead) provided the track titled "Dawn Chorus." The film was recently named a finalist at the El Ojo de Iberoamérica festival for several categories including writing, cinematography, and craft, and again for cinematography at the Ciclope festival in Berlin.


Advertising Agency:

TBWA Spain


November, 2022

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