Previous Ad
Ad of the Day | AIGLE: Go Out. Breathe In.
Next Ad
Le Coq Sportif: Happy birthday, Pelusa
Red Cross: Trajectory
Media Type:
Film
Brand
Agency
Country:
Industry:
M&M, a director duo composed of director Martin Jalfen and longtime friend Mike Usandivaras, joined forces with agency TBWA Spain to shoot a new anti-gun PSA for the Red Cross. The thought-provoking PSA, "Trajectory," tackles the tragic issue of gun violence in Latin America, exploring not only the victim of a stray bullet but also the family and loved ones tragically impacted by its trajectory. Thom Yorke (Radiohead) provided the track titled "Dawn Chorus." The film was recently named a finalist at the El Ojo de Iberoamérica festival for several categories including writing, cinematography, and craft, and again for cinematography at the Ciclope festival in Berlin.
Credits
Advertising Agency:
TBWA SpainDate:
November, 2022
Ad of the day
Ad of the Day | REI: Rewind The Run
9.0
Ad of the Day | Down Under Film Festival: Holy Crocodile
9.0
Ad of the Day | Netflix: Wednesday's Black Tears
9.0
Latest News
Nov. 19, 2025
Nail Communications Helps Reintroduce the Original Large Language Model
Merriam-Webster enlists Nail to launch its oddly anticipated 12th Edition
Nov. 18, 2025
Proud Mary Pizzeria: A Psychedelic New Chapter for East London Dining
Proud Mary Pizzeria opens this Saturday — a bold collab between neighbourhood favorite The Good Egg and the team behind Proud Mary Extra Virgin Olive Oil