L'Oreal: This Is An Ad For Men (Nail Polish)
Media Type:
Print
The sad truth about gender equality in Germany: Men dominate the management and executive boards - with 91.4%. Time to prove that women belong in leadership too. Based on a data project, L'Oreal Paris collected and analyzed several studies and data sets with results that led to the first cosmetic advertising for men.
Simplified infographics with products prove that women belong in leadership roles. For good reasons: With women in 30% of management positions profitability increases by 15%.
They perform 24% better in management reviews.
And help to develop more innovations, for example with 20% more patents per year.
All this speaks a clear language...which is also understood by the decision-makers in listed companies: men.
Credits
Advertising Agency:
McCann Düsseldorf, GermanyChief Creative Officer:
Sebastian HardieckExecutive Creative Director:
Serdar KantekinSenior Copywriter:
Schakir IslamowSenior Art Director:
Berkant YerliFinal Art Worker:
Jonas BoamahRetoucher:
Martin KomoraDigital Retoucher:
Max HornäkHead of Print Production:
Oliver HugoPhotographer:
Thomas SteuerClient Service Director:
Sabine BülowJunior Account Manager:
Katrin WeberHead of Brand Strategy:
Christian BihnStrategic Planner:
Deborah SchaperTeam Lead Studio:
Anja SchillingDirector of PR & Communications:
Jerome CholetDate:
March, 2019More from L'Oreal Paris
L’Oréal Professionnel: Metamorphosis
10.0
L'Oreal: Run Le Hair Show
9.0
L'Oreal Paris / British Vogue: The Non-Issue
6.7
L'Oreal: This Is An Ad For Men (Mascara)
7.7
L'Oreal: This Is An Ad For Men (Lipstick)
10.0
Ad of the Day | L'Oreal Paris: Comeback
10.0
L’Oréal Paris: All Worth It - Ambassador Journeys
0.0
Ad of the day
Ad of the Day | Aruba Tourism Authority: The Aruba Effect
9.0
Ad of the Day | Dove: The Code
10.0
Ad of the Day | Vienna Tourist Board: Microdose Vienna
9.0
Latest News
Apr. 19, 2024
Hours of Sleep Turn into Products, Trips, and Even Cash in Rewards Program for Drivers
Initiative is designed to promote safer roads and better health for professionals who drive for a living
Apr. 19, 2024
Freepik Unveils AI-Driven Design Transformations, Revitalizing Local Small Businesses in San Francisco's Excelsior District
From conception to fruition, Freepik’s AI-assisted designs enhance business storefronts, interiors and merchandising in record time