La Famiglia Rana: Bravo Brian
Media Type:
TV Italian pasta brand, La Famiglia Rana, unveils a new campaign building on the brand line; “Italy’s Best Kept Secret”. As its biggest UK launch to date, it features Rana’s first cross-channel TV and OOH campaign since appointing creative agency BMB in 2021. The film “Bravo Brian” is set in Verona, the home of La Famiglia Rana. Humorously challenging a romantic perception many Brits have of Italians; that they make their own fresh pasta from scratch for every meal - when in reality, La Famiglia Rana pasta is the number one fresh pasta brand in Italy, where over 60% of households enjoy it regularly.
Credits
Advertising Agency:
BMB, London, UKDate:
October, 2023More from La Famiglia Rana
La Famiglia Rana: Italy's Best Kept Secret 9.0Ad of the day
Ad of the Day | Jordans Cereals: Punk Up 9.0 Ad of the Day | National Theatre Live: The Best Seat in the House 10.0 Ad of the Day | Lufthansa: All it Takes is a Yes 10.0Latest News
Jan. 20, 2025
Ad of the Day | Jordans Punk up the World of Cereal with new Campaign
Created by Havas London, the campaign includes a hero 20 second film, which sees ice guns freeze-drying strawberries for Country Crisp
Jan. 20, 2025
The One Club's Tay Guan Hin Receives 2025 AAMS Hall of Fame Visionary Award
The prestigious award, presented at last week’s Singapore Admarcom Festival 2025, celebrates an individual who has consistently demonstrated exceptional creativity