LG: Cactus
Media Type:
Film
Country:
Industry:
An experiment created by Y&R Brazil marked the launch of the "Field Test" platform and highlights the LG Smart Care product line that uses up to 42%* less water with every wash cycle.
Credits
Advertising Agency:
Y&R, São Paulo, BrazilCreative VP:
Rafael PitanguyACD:
Daniel GrooveHead of art:
Felipe PavaniCopywriter:
Bernardo TavaresArt Director:
Marcos LeeProduction Company:
7FilmesProducer:
Thais GordonDirector:
Gugu SeppiDate:
March, 2017Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 13, 2026
As the World Cup Comes to an End, Cadena SER Launches "WorldCup Detox Center" to Help Fans Recover
That insight is the foundation of WorldCup Detox Center, the latest campaign from Cadena SER and Havas Creative Spain
Jul. 13, 2026
System1 Reveals the World's Favourite World Cup Ads, From Scotland to Brazil
In System1 Test Your Ad platform, 34 World Cup ads achieved a Star Rating of 4.0 or higher, a significant improvement from two ads during the 2022 Men’s World Cup
