IWIB: Obscene Gap
Media Type:
TV
Brand
Agency
Country:
Industry:
Coinciding with the celebration of EQUAL PAY-DAY in the US, IBWOMEN (www.ibwomen.es) launched an awareness campaign, in collaboration with McCann, demanding the elimination of the wage gap between men and women.
Based on a tested insight: a woman earns 76 cents for every euro earned by a man, the campaign denounces the clearly "obscene" character of this gender inequality, approaching it from an ingenious and surprising perspective: there are very few professions in the world in which women are better paid than men, isn’t that really obscene?
Credits
Advertising Agency:
McCann Madrid, SpainDirector:
Sega Y FedeProduction Company:
LeeDate:
April, 2017
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 21, 2026
ACC Study Reveals a Changing Definition of Olympic Success Ahead of LA28
New Research Reveals What Fans and Residents Want from the 2028 Games and Brand Activations
Oct. 21, 2026
Acceleration Community of Companies Expands Atlanta Hub to Help Brand Marketers Master AI-Driven Discovery
ACC Intelligence-led investment will supercharge the data-driven power of Atlanta’s Stripe Theory