Lipton: Don't Retire the Party, 2

9.0

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

USA

Industry:

Non-Alcoholic Drinks

In an age of generational side eye, Lipton Hard Iced Tea is cracking open a cold one and calling a truce. To celebrate National Iced Tea Day (June 10), the brand is launching “Don’t Retire the Party”---a bold, flavor-forward integrated campaign that unites Boomers and Millennials in the name of one shared passion: partying, ideally with a cold hard tea in hand.

Credits

Advertising Agency:

Founders

CEO:

Tanya De Poli

CCO:

Checha Agost Carreno

Account Director:

Maru Carbi

Creative Directors:

Kristin Mizushima, Katie Reid

Head of Art:

Maximiliano Sanchez

Senior Art Director:

Angel Cedeno

Art Directors:

Sol Galindo Heiland, Juan Ghab Saucedo

Junior Art Director:

Pallavi

CEO Too Many Much:

Delfina Lamino

Producer:

Dominique Mehl

Production Company:

Siesta

Director:

Bruno Martinez

Executive Producer:

Elsa Melero

CMO:

Guillermo Sanchez

Brand Director:

Lisa Texido

Brand Manager:

Adam Fries

Associate Brand Manager:

Brooklyn Lambert

Date:

June, 2025