Previous Case
U.S. Department of Veterans Affairs: Not Even Know It
Next Case
Hyundai: Respect Traffic Regulations, 3
Liseberg: SuperSeniors
Media Type:
Experiential
Country:
Industry:
As summer comes to an end and family visits slow down, Liseberg, the largest amusement park in the Nordics, is focusing on engaging the target audience of "Seniors." This group is typically reached through communications centered on afternoon tea dances and flower exhibitions.
Credits
Advertising Agency:
WelcomPR Strategists:
Adam Wladis, Robert JohnssonArt Director:
Andreas LarssonCopywriter:
Niclas HallgrenCreative Directors:
Jonas SjovallGraphic Designer:
Madeleine MeiClient Director:
Joakim BrinkenbergAccount Director:
Karin KallbergAccount Managers:
Anna Cullberg, Linnea AxedeInterns:
Felicia Niklasson, Henry KarlssonDate:
October, 2024Ad of the day
Ad of the Day | Sephora: We All Sephora
9.0
Ad of the Day | ESSITY: Inner Strength Support
8.0
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Latest News
Nov. 12, 2026
Ringo Launches Charlie, the first AI Assistant for Sync Licensing that Lives on WhatsApp
The producer tells Charlie where the ad will run: media, territory, duration and first on-air date
Nov. 12, 2026
The Challenger Playbook Is Now Table Stakes. Rival's 2026 Index Reveals What Comes Next
From 2,039 brands screened to 50 selected, this year's Rival 50 finds that earned attention, creators, and bold content
