Listerine: Breathcalypse
Media Type:
Online
Brand
Agency
Country:
Industry:
Johnson & Johnson Consumer Health is embracing the metaverse with a game-themed activation for its LISTERINE® antiseptic mouthwash brand, created by Wunderman Thompson Brazil. The campaign, which launched across Brazil and which runs for one month, features a game called "Breathcalypse", which simulates real life. The online and open world game takes place in the city of Complexo within the metaverse, where people create their own characters, live in a community and interact with one another.
Credits
Advertising Agency:
Wunderman Thompson BrasilDate:
October, 2022
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