Listerine: Breathcalypse

9.8

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

Brazil

Industry:

Health, Beauty

Johnson & Johnson Consumer Health is embracing the metaverse with a game-themed activation for its LISTERINE® antiseptic mouthwash brand, created by Wunderman Thompson Brazil. The campaign, which launched across Brazil and which runs for one month, features a game called "Breathcalypse", which simulates real life. The online and open world game takes place in the city of Complexo within the metaverse, where people create their own characters, live in a community and interact with one another.

Credits

Advertising Agency:

Wunderman Thompson Brasil

Date:

October, 2022