Fini Group: The Real Emilian Pasta

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Italy

Industry:

Food

FINI, historical Italian pasta factory, turns 110 and boosts its image with THE REAL EMILIAN PASTA brand new campaign. The commercial tells us about the rock soul of Emilia Romagna, region made of love and passions. The same rock soul that only an authentic pasta of Emilia, where were born (among many) Italian rockers Vasco Rossi and Ligabue, could have.

Credits

Advertising Agency:

Leo Burnett, Italy

Creative Director:

Giuseppe Pavone, Luca Ghilino

Senior Art Director:

Tommaso Casarini

Senior Copywriter:

Alessandra Oddi, Laura Ellis, Livia Aurora Cappelletti

Copywriter:

Francesca Amadasi

Chief Strategy Officer:

Ilaria Fruscio

Planning Director:

Pietro Costamagna

Strategic Planner:

Giorgia Marchelli

Client Service Director:

Cecilia Cavagnini

Account Manager:

Monica Stopper

Account Executive:

Simone Alchieri

Art Buyer Prodigious:

Giada Cioffi

Production Manager:

Valeria Cavalleretto

Food Stylist:

Iviano Ravasio

TV Producer Coordinator Prodigious:

Federica Manera

Production Company:

Fargo Film

Executive Producers:

Federico Mazzola, Nicolò Dragoni

Directors:

Marco Bellone, Giovanni Consonni

Director of Photography:

Giacomo Frittelli

Post-production:

Prodigious

Colorist:

Claudio Beltrami

Original music production and audio postproduction:

Sing Sing music

Date:

October, 2022