Lufthansa: Living Room Above the Clouds

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Germany

Industry:

Transport, Tourism

Allegris is Lufthansa's new long-distance experience that takes travel to a new level. In First Class, the "living room above the clouds", flying in the new suites is more personal than ever – with plenty of comfort, space, privacy and the best view. Lufthansa is now entering into a exclusive partnership with artist Sho Shibuya, combining unique art and high-quality craft. The idea and implementation of the partnership, as well as the accompanying campaign, come from lead agency Serviceplan.

Credits

Advertising Agency:

Serviceplan Germany

Date:

January, 2025

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