Luzon Foundation: Nothing Causes ALS

6.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

Spain

Industry:

Public Interest, NGO

Fundacion Luzon presents “Nothing causes ALS”, an awareness campaign that highlights the scientific ignorance about the origin of the disease and emphasizes the urgent need to boost research. Developed together with Ogilvy, the campaign uses a clear approach: to show everything that does not cause ALS in order to highlight how much we still ignore about this disease.

Credits

Advertising Agency:

Ogilvy Spain, Barcelona

Chief Creative Officer:

Roberto Fara

Executive Creative Director:

Noelia Fernández, Tomas O’Gorman

Creative Director:

Enrique Almodóvar

Art Directors:

Gabriela González

Copywriters:

Ylenia Esquerdo, Mar Rodríguez

Account Director:

Alba Garlito

Account Executives:

Giulia Vischi

Content:

Alba Cortiella, Luisana Luporsi

Production:

Lucas Rubio, Jordi Roca

Communications:

Christian Martinez, Laura Cuenca

Date:

June, 2025