Manantial: Jorge Luis Borges

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Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Colombia

Industry:

Non-Alcoholic Drinks

The advertising industry, today overloaded with data and unnecessary technology, has a break with the new Manantial campaign developed by Fantástica, an independent agency led by Daniel Bermúdez and Daniel Osorio. The initiative evolves the "Detente" concept, with which Manantial has been working and pays tribute to pure creativity, that which tells stories that move the viewer, that few advertisers nowadays assume as their own responsibility.

Credits

Advertising Agency:

Fantastica, Colombia

Founder & COO:

Daniel Osorio, Daniel Bermudez

General Creative Director:

Alejandro Gómez

General Accounts Director:

Adriana Alba

Account Director:

Juan Camilo Tobón

Creative Directors:

Alejandra Gutiérrez, Mario Peñaloza

Agency Editor:

Brow Vergara

Producer:

The Notaries

Director:

Alejandro Carreno

Sound:

Camilo Montilla

Date:

July, 2022