Martini: Play With Time
Media Type:
Film
Brand
Agency
Country:
Industry:
This 90 second cinematic spectacle, entitled “Play With Time” was shot against the iconic backdrop of Rome, and truly brings to life the ‘gioia di vivere’ (Italian joy of living). Set to the tune of “Via con me,” a track, composed and performed by Asti-born jazz singer Paulo Conte, we see the film’s heroine ‘Verde’ leading the viewer through the bustling streets of the city. Choreographed by Grammy Award-nominated Ryan Heffington, Verde (played by U.S. model Madisyn Ritland) is captured on her journey to meet up with friends, to enjoy an aperitivo moment. Various characters are seen weaving their way through the side streets and riding on scooters, before they converge on a picturesque piazza. After a playful dance around the square, the party really starts buzzing when a classic long drink of Martini & Tonic is served by one of the world’s best bartenders, Simone Caporale.
Credits
Advertising Agency:
AMV BBDO, London, UKDirector of Creative Excellence:
Nick StringerCreative Director:
Andrezza ValentinCopywriter:
Toby AllenArt Director:
Jim HilsonAgency Planner:
Sam WilliamsAgency Account Team:
Anna Taylor, Laura HazellAgency Producer:
Matt TowellDirector:
Autumn de WildeProduction Co-Executive Producer:
Seth WilsonProduction Co-Producer:
Dougal MeesePost-Production:
The MillDate:
June, 2017
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