Maybelline: Ma'am
Media Type:
TV
Brand
Agency
Country:
Industry:
World War Seven’s Lizzy Born directs Maybelline’s latest campaign for its Instant Eraser Treatment Makeup, starring their new spokesperson, Mindy Kaling. The bold and funny film "Ma’am" promotes the beauty brand’s product with a wry sense of humor and, quite notably, is the venerable brand’s first-ever comedic campaign.
Credits
Advertising Agency:
Gothem NY, USAProduction Company:
World War SevenDirector:
Lizzy BornEP:
Sloane Skala, Josh FerrazzanoProducer:
Jonathan DawesPM:
Dannikke WalkkerDate:
February, 2024
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 09, 2026
Voyager Backs Debut Album From Longtime Collaborator "Melanson"
Category entry points (CEPs) are contextual cues that trigger brand recall and drive growth
Jul. 09, 2026
Only 16% of Brands Use Category Entry Points as Structural Barriers Slow Adoption
As the contextual cues that trigger consumers to think of a brand within a category, CEPs can unite brand and performance to drive growth