Maybelline: Ma'am
Media Type:
TV
Country:
Industry:
World War Seven’s Lizzy Born directs Maybelline’s latest campaign for its Instant Eraser Treatment Makeup, starring their new spokesperson, Mindy Kaling. The bold and funny film "Ma’am" promotes the beauty brand’s product with a wry sense of humor and, quite notably, is the venerable brand’s first-ever comedic campaign.
Credits
Advertising Agency:
Gothem NY, USAProduction Company:
World War SevenDirector:
Lizzy BornEP:
Sloane Skala, Josh FerrazzanoProducer:
Jonathan DawesPM:
Dannikke WalkkerDate:
February, 2024Ad of the day
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